Tuesday, March 18, 2014

sharpfocus photo-genesis

how did I come up with the concept of 'sharpfocus'? I had a contax fitted with zeiss lenses.  one particularly a 85mm at f1.4 extremely sharp that I used mainly for what it was designed for: portrait photography. I fell in love with it. even at full aperture, the lens was so sharp that you would see the pores in the forehead. one woman told me she didn't like it. it reveals all your flaws. can't you make it a little softer? she asked. at the time, I was just a photographer. no name. except myself. life's tortuous paths took me to several directions until I even forgot that I was once a photographer. when I was in columbus, I would take pictures once in a while but that was merely to document my fashions. fast forward. dc. I worked in a photolab but didn't really like it because I was confined to production in the lab, loading film, processing, drying and things like that. I've always seen myself as an artist. so the practice of photography devoid of any creativity didn't really appeal to me that much. after a stint in graphic design, I started designing website. autoreverse was born from the ashes of souleye which was an umbrella website for all my endeavors. in 2001, my web designing efforts were not taking me anywhere. I dusted off my aging contax, and thought well, I have experience in fashion, experience in photography. and I like women. so I chose to start as a model photographer. domain name. I thought sharp focus would be cool. sharpfocus (no space) cute? that's how sharpfocus photography was born.

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